digito.10054

Stockholm, PE

When we can hug each other again. When we can party again. When we can get back to the stadium. When we can travel. When we can get back to the office. When we can go back to class. When we can get back to normal. Why do we have this obsession with normality, and …

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The soap gondola

We assigned a colour to what cleans. Curious. We no longer wash with crystal clear waters. The hygiene microcrystals -represented (less and less, thank you God) by their respective superheroes in capes, with masks and underpants on tights- are blue, purple, green, silver, grey, pearl, yellow, orange, and like every product innovation, each of those …

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