Are you telling me that a 2010 Kellogg’s animation spot with a Russian jingle that says “miel pops” was turned in May 2019 into an a cappella soul cover by a girl at her kitchen table, then someone added a CGI alpaca to it dancing with the subtitles “mi pan” (my bread in Spanish), and …
A viral ode to your very own bread. And a new aspirationality. Read More »
June has been, for approximately 5 years, in Peruvian advertising, the month in which the rainbow flag precedes the bicolour banner. Something that is less known is that it is also the month of Afro-Peruvian culture. However, brands consider a calendar based on what has already been validated from the global point of view to …
When we can hug each other again. When we can party again. When we can get back to the stadium. When we can travel. When we can get back to the office. When we can go back to class. When we can get back to normal. Why do we have this obsession with normality, and …
I have no doubt that when that child with cerebral palsy and that child with one leg were getting around the opening stage of the Parapan American games last August to tell a story until they became adults who conquered a peak, alone but together, a flame that today has reached the local content industry …
A professional gymnast migrant who makes a living by twerking at traffic lights wearing a lycra Spiderman costume (similar to that red ski suit that accentuated the buttocks of “stupid sexy” Ned Flanders). A housewife who dared to wear the Pikachu costume that her youngest son bought out of boredom from Ali Express with the …
We assigned a colour to what cleans. Curious. We no longer wash with crystal clear waters. The hygiene microcrystals -represented (less and less, thank you God) by their respective superheroes in capes, with masks and underpants on tights- are blue, purple, green, silver, grey, pearl, yellow, orange, and like every product innovation, each of those …
This is not a robbery “Everything’s OK in my neighbourhood; I pay a protection racket and no one messes with me.” There is someone not so friendly “over there”, to whom you must pay money that will never appear on an invoice. You do not agree to do it, you think it should not exist, …
Princesses who fight dragons without waiting for Prince Charming, girls playing with robots, young female freshmen very focused on engineering careers, women who show poverty or cancer that they are unbeatable, women with attitude and a great style, drinking beer and cheering on the National Football Team side by side with their male friends in …
ADTHROPOLOGIST S.C.
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ADTHROPOLOGIST S.A.C.
5895 paseo de la república ave., leuro building, 11th floor, miraflores, LIM 15074
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